Global Sports Betting Market Is Projected To Experience Rapid Expansion From 2026 To 2030
How Does The Expected Sports Betting Market Size In 2030 Compare With Its Size In 2026?
The sports betting market size has grown steadily in recent years. It will grow from $119.26 billion in 2025 to $125.12 billion in 2026 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to legalization of sports betting in multiple regions, expansion of online gambling platforms, growth in global sports viewership, increasing smartphone penetration, development of secure digital payment systems.
The sports betting market size is expected to see strong growth in the next few years. It will grow to $153.44 billion in 2030 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to expansion of regulated betting markets, rising integration of AI-driven betting algorithms, growing demand for personalized betting experiences, increasing adoption of blockchain-based transparency tools, expansion of esports betting segments. Major trends in the forecast period include increasing adoption of online and mobile betting platforms, rising use of real-time data analytics for odds setting, growing popularity of in-play and fantasy betting, expansion of secure digital payment solutions, enhanced focus on responsible gambling technologies.
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Which Strategic Drivers Are Powering The Rise Of The Sports Betting Market?
The increase in internet penetration is expected to propel the growth of the sports betting market. The Internet is a vast network that connects computers across the world. The Internet is useful for sharing information and communicating from anywhere with an Internet connection. The increasing internet penetration is promoting the consumption of Internet access devices such as personal computers (PCs), laptops, and smartphones, thereby promoting the use of betting sites. For instance, in April 2024, according to the European Commission, a Belgium-based governing body, implementing decisions, and upholding the EU treaties, among individuals aged 16–74 surveyed, 92% used the internet in the last year, with 70% purchasing goods or services, marking a 2% increase from 2022. Therefore, increased internet penetration is driving growth in the sports betting market.
How Do The Key Segment Classifications Define The Strategic Structure Of The Sports Betting Market?
The sports betting market covered in this report is segmented —
1) By Type: Live Or In-Play, Fixed Odd Betting, Exchange Betting, Spread Betting, Pari-Mutuel, Other Types
2) By Sports Type: Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, E-Sports, American Football, Other Sports Types
3) By Platform: Online, Offline
Subsegments:
1) By Live/In-Play Betting: Real-Time Betting During Events, In-Game Betting Options
2) By Fixed Odd Betting: Traditional Betting With Set Odds, Pre-Match Betting On Various Outcomes
3) By Exchange Betting: Peer-To-Peer Betting Platforms, Betting Exchanges Where Users Set Their Own Odds
4) By Spread Betting: Betting Against A Spread Or Margin, Types Include Point Spread And Total Points Betting
6) By Pari-Mutuel Betting: Pool Betting Where Payouts Depend On The Total Amount Wagered, Commonly Used In Horse Racing
7) By Other Types: Proposition (Prop) Betting, Accumulator Betting, Teaser Betting, E-Sports Betting
Which Trends Are Expected To Steer The Evolution Of The Sports Betting Market?
Major companies operating in the sports betting market are focusing on technological innovations, such as real-time betting and AI-driven platforms, to provide bettors with more engaging and dynamic wagering options and enhance real-time participation and user experience. Real-time betting, also known as in-play or live betting, allows bettors to place wagers on specific outcomes while a sports event is actively taking place, with odds and options constantly updating based on the game’s progress. For instance, in September 2024, Sportradar AG, a Switzerland-based sports company, launched micro markets, an in-play betting product offering granular, real-time betting options. The product leverages artificial intelligence (AI) and extensive data analytics to process hundreds of thousands of data points per match. This capability ensures that the betting options are not only diverse but also timely and relevant. This includes unique bets on specific events within a game, such as predicting the next point in tennis or the outcome of a serve. This new product allows bettors to engage with specific, short-term outcomes during sporting events, significantly increasing the number of available betting opportunities.
Which Major Industry Players Are Recognized As Strong Influencers In The Sports Betting Market?
Major companies operating in the sports betting market are Flutter Entertainment plc, Bet365 Group, Entain plc, Caesars Entertainment, Kindred Group plc, Churchill Downs Incorporated, DraftKings Inc., Betsson AB, 888 Holdings, Dream11, 1xBet, 22bet, 20Bet, FDJ — La Française des Jeux, Betclic Everest Group, Royal Panda, Lapalingo, Bet3000, Sazka, Synot Tip, Tipsport, winline.ru, FanDuel Sportsbook, BetMGM, Barstool Sportsbook, PointsBet, BetRivers, FOX Bet, Sporttrade Inc, SuperDraft Inc, William Hill, Mostbet, Bettilt, Shangri La Live, Parimatch, NetBet, Unibet, BetWarrior, Bplay, PointsBet, Betclic
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Which Regions Are Projected To Advance The Fastest Over The Forecast Horizon In The Sports Betting Market?
Western Europe was the largest region in the sports betting market in 2025. The regions covered in the sports betting market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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